Playtime is one of the sweetest parts of early childhood, and the right toys can make those moments even more fun. Our collection of infant activity toys was created to give little ones a cozy, engaging space to explore, move and discover new things. With soft textures, playful details and thoughtful designs, these toys encourage curiosity while keeping your baby comfortable during play.
These baby activity toys are perfect for tummy time, reaching, grasping and those early moments of discovery that help babies build coordination and confidence. Many parents pair their favorite toys with one of our soft playmats to create a comfortable space where babies can stretch, roll and play throughout the day.
Frequently Asked Questions
Do newborns need soft toys?
To start, it’s important to note that plush toys should never be left in the crib with a baby for safety reasons. While not a physical necessity for survival, soft toys can be nice for a newborn’s early development. Plush toys can help to stimulate sensory growth and help infants explore the world around them through touch and sight.
When to give baby soft books?
You can introduce soft books to your baby as early as birth, though they become most engaging and beneficial between 3 and 6 months of age. Because soft books are lightweight, durable, and designed for sensory exploration, they are a great first step in a child’s literacy journey.
Can you read to a 3 month old?
Yes, you can and should start reading to a 3-month-old. Developmentally, the window between 3 and 6 months is considered the ideal time to introduce books to your baby. At this stage, infants begin to develop the visual acuity necessary to focus on objects like toys, mirrors, and high-contrast illustrations.
